Anitta Parada is a campaign directed by Filipe Correia dos Santos for Mercado Pago, filmed in Rio de Janeiro, Brazil. Built around restraint and stillness, the film places Anitta at the centre of the frame, using silence and presence as its main devices.

The project explores contrast through simplicity, shifting focus away from performance and towards timing, detail and control. Rather than relying on excess, the film adopts a contained visual language that allows the idea to speak for itself.

Created by GUT São Paulo, with Guilherme Nesti as Creative Director, the campaign was produced in Brazil by Ginga Pictures and marks an international collaboration within Filipe Correia dos Santos’ body of work.

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