“Rei do Cabrito” is a campaign created for Betclic, set entirely in a kitchen where cooking becomes a display of rhythm, precision, and confidence. Through tight framing and fast, controlled movements, the film builds tension by focusing on hands, textures, and sound turning simple culinary actions into moments of anticipation.

Out heroe's identity is deliberately withheld, allowing the film to play with suggestion rather than exposition. Only at the end do we meet Ricardinho, whose unexpected presence reframes everything that came before and delivers the film’s playful punch.

The film embodies Betclic’s irreverent spirit, balancing suspense and humor with a sharp, contemporary visual language. Directed by Filipe Correia dos Santos, produced by Shot and Cut Films with Sandra de Sousa Melo as producer, and cinematography by Tomás Brice.

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