“Tampa Gira” is a film built around lightness, control, and the quiet fantasy of making everyday life feel easier. Set within familiar, intimate moments, it moves fluidly between reality and imagination, balancing naturalism with subtle surreal touches. Through small, precise gestures, the film creates a gentle sense of rhythm, where everyday routines briefly seem effortless.

At the centre of the film is a simple action: the twist of a cap. With each turn, the protagonist enters a parallel reality in which daily pressures slow down, reverse, or momentarily fade away. These transitions unfold seamlessly, until a final return to reality reframes the fantasy with a knowing smile.

Created for Oliveira da Serra, the film places the new Tampa Gira at the heart of the narrative, using the product as a metaphor for balance and control in everyday life. Directed by Filipe Correia dos Santos and produced by Shot and Cut Films, with production by Sandra de Sousa Melo and cinematography by Tomás Brice, the campaign reflects the brand’s premium yet accessible positioning through a warm, contemporary visual language.

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