Shot and Cut Films joined MAPFRE and Omertà to bring Não Deixe Nada Por Viver to life, a campaign celebrating dreams that never took place.

At its heart is an elderly woman whose greatest wish was to see herself as a theater actress. Using AI, cherished photographs were transformed into living moments, allowing her to step into the role she had always imagined. The project shows how technology can honor memory and imagination, creating a cinematic experience rooted in authenticity. Não Deixe Nada Por Viver is a reminder that dreams are not just memories, they are meant to be lived.
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Created for MAPFRE, the film reflects the brand’s human and empathetic positioning, focusing on experience rather than regret. It was directed by Filipe Correia dos Santos and produced by Shot and Cut Films, with production by Diogo Figueiredo, resulting in a film that balances emotional depth with a refined visual language.

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